A study by Canadian psychologists has proven that men "go weak in the presence of beauty", losing their ability to consider the future when faced with a pretty woman. At the same time, attractiveness it has no effect on the rationality of women.

"Both male and female students at McMaster University were shown pictures of the opposite sex of varying attractiveness taken from the website 'Hot or Not'. The 209 students were then offered the chance to win a reward. They could either accept a cheque for between $15 and $35 tomorrow or one for $50-$75 at a variable point in the future.

Wilson and Daly found that male students shown the pictures of averagely attractive women showed exponential discounting of the future value of the reward. This indicated that they had made a rational decision. When male students were shown pictures of pretty women, they discounted the future value of the reward in an "irrational" way - they would opt for the smaller amount of money available the next day rather than wait for a much bigger reward.

Women, by contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average attractiveness. "

What does this mean for women and porn?

Well, for a start it means that porn doesn't make women temporarily insane so they forget about the bills and rush to buy a porn membership. It also means they won't be easily conned into anything when it comes to erotica.

I think this is a good thing... it means women will be demanding quality erotica or they won't pay. Which means that as women's erotica grows in the face of the large market, it should still be of a decent quality or it won't be profitable.

I'm doing my best to offer it at For The Girls. I'm really keen to make sure there's value for money in my site... and I think the magazine aspects of it really make it a worthwhile purchase for women. Of course, the women's erotica in it is good fun, but it's also good quality. It's NOT the standard rip off that women seem to expect from porn sites, and I don't think that can be underestimated.